Licensing Lesson Plan
Understanding licensing and the legal side of the photography industry is essential for the survival of your photographic business. This is not only to avoid being taken to court, but it is also to protect the value you have created in your work and the long term income derived from that value.
Copyright and licensing
Understanding copyright and licensing are fundamental to running a photography business. Apart from your skill as a photographer, the right to copy and reproduce your creative work is the primary value you have to offer the marketplace, and if your work is good, people will pay for it.
Understanding the types of licenses you can use to sell your work is also essential to your photography business so that you can both server the market well and leverage a good return from your work.
Releases are essential legal tools to ensure your work can be sold to commercial markets. Understanding what they are and how they work will help you to gain value for your collection of images.
Contracts keep business relationships working well. Understanding what is important about contracts and what you should and shouldn't have in them will protect you, your skills and the value of your archive now and in the future.