Marketing Lesson Plan
This marketing course will look at the essentials for marketing a photographic business with particular emphasis on online marketing. The course has been divided into several sections, read about them here before you start.
To achieve any goals you first need to set them and then make a plan to get there. A marketing plan helps you to do just that and it does not have to be an enormous task.
Branding and identity
Maintaining a consistent brand and identity helps people to remember to. Your aim is to be first in mind when a client thinks about the kind of service you provide.
Your photography website is the central point of your online marketing strategy. This is where the conversions happen and contacts become clients. The rest of your marketing directs people to this centre.
Having a blog gives a face to your online marketing strategy. It is also a big supporter of your Search Engine Optimisation drive. As a photographer, a blog need not be as daunting as you may have thought it to be.
Through social media you develop your network of contacts and get to share your work. You learn about what your clients really want and increase your online presence.
Search Engine Optimization (SEO)
Having done the hard work of creating and populating your website, will anyone find it? Make sure you have done the right things to make your site search engine-friendly.
There may be times when you are prepared to pay so that clients can find you through the search engines. These pay-per-click advertising options can help you to get found while your SEO kicks in.
Contacting your clients through bulk e-mail and newsletter options is still worth persuing. There are some tools that can help you to get great newsletters out and really useful stats back.
All of the contacts you have been nurturing need to be stored in a central place, so make sure you maximise all of your marketing efforts. A well-managed client database is a gold mine for future opportunities.