Marketing | Shutha

Marketing plan

Your photography website is the central point of your online marketing strategy. This is where the conversions happen and contacts become clients. The rest of your marketing directs people to this centre.

Website

Your photography website is the central point of your online marketing strategy. This is where the conversions happen and contacts become clients. The rest of your marketing directs people to this centre.

Blog

Having a blog gives a face to your online marketing strategy. It is also a big supporter of your Search Engine Optimisation drive. As a photographer, a blog need not be as daunting as you may have thought it to be.

Social Media

Through social media you develop your network of contacts and get to share your work. You learn about what your clients really want and increase your online presence.

Search Engine Optimisation (SEO)

Having done the hard work of creating and populating your website, will anyone find it? Make sure you have done the right things to make your site search engine-friendly.

Google Adwords

There may be times when you are prepared to pay so that clients can find you through the search engines. These pay-per-click advertising options can help you to get found while your SEO kicks in.

Newsletter

Contacting your clients through bulk e-mail and newsletter options is still worth persuing. There are some tools that can help you to get great newsletters out and really useful stats back.

Client database

All of the contacts you have been nurturing need to be stored in a central place, so make sure you maximise all of your marketing efforts. A well-managed client database is a gold mine for future opportunities.